Neither Agree Nor Disagree 2.18%. Include contact information on the introductory letter and proposal. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. E@!Euq[dIV%ehJQ5$ Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Making sure the right type of information is included though does matter. 6 0 obj Racing Sponsorships. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Are you going to help that business make more sales? . The sponsorship package underpins the agreement fire your organization and your sponsor. Download Its about being a christian role. All forms provided by US Legal Forms, the nations leading legal forms publisher. "The Forms Professionals Trust . Make sure you only provide brief details of everything in the cover letter. 3. Race Car Sponsorship Proposal Template. Tell us about it. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Group outing packages can be set up for larger groups from your business or organization. Consistency is all about keeping going. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. You need to know this to be able to create a compelling case for why a business should sponsor you. Once you get the sponsorship agreement wrapped up, the real work has only begun. Try and see the positive in every situation. Having Pearson Racing as spokespeople for your corporation and products/services. Collect this information together when it comes to talking about renewal. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Keep this in mind with everything you do regarding sponsorship. Your sponsors would base their decision on how you're going to help them in exchange for their support. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Type text, add images, blackout confidential details, add comments, highlights and more. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. 10+ Automotive Sponsorship Proposal Samples 1. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. The target marketing group for the race car is the non-professional weekend autocross racer. 68 11 0000002058 00000 n By getting your name into the press, your message is spread further than your existing audience. Organize the proposal in sections. This deck can help spark conversations that eventually lead to a sponsorship proposal. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Think about those reasons you stand out. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. It is a document that seeks help from sponsors to help them with their racing careers. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. They must know what they are sponsoring so that they can decide whether to accept your proposal. Helping race directors share expertise and learn from each other is a big part of what we do. 1. If you let racing get too close to Work all the fun goes away. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Sponsorships help defray these costs. A motorsport proposal template wont be for everyone. Where can I find sponsorship opportunities? Not only are you competing against other racing drivers but also against all other marketing activities. but you surely wont be walking away with a heavier wallet. The NHRA secured its new title sponsor, Camping World, after a series of interactions . While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Think about those reasons you stand out. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Dont expect to be sponsored for long. Include references to your relationship-building conversations. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Tell us about the class you run. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. stream Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Treat the race car sponsorship proposal as a business transaction. Look through the instructions to learn which data you must give. You need to show up to a potential sponsor with a persuasive, well thought out plan. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. You might be sending gentle emails before pitching more formally. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. This is the part that actually attracts your potential sponsor. Your almost there! What makes you different from any other person? xref A picture of you in your race suit. . And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. You are so much more than a racing driver so think about your interests and skills outside of motorsport. Are you posting regularly? Racing is an expensive sport that requires investment and sponsorship. Available on your favorite podcast player. Focus on the businesss goals rather than your life story. The racing team approaches a mid to high scale business organization asking them for sponsorship. %PDF-1.4 % However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Have a question? Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. Share your form with others. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Easily Editable, Printable, Downloadable. There are plenty of people (often very young) who show up with that intent. 03. First, provide a history of you and your racing team. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. industry, as well as actionable expert tips to help you stay ahead of the curve. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. I think motorsports has become too commercial and that sponsorship interferes with good racing. How it REALLY works, what it really is, and how to get it. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Consider trade magazines, local newspapers, and blogs too. 4. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Drag racing is a sport that needs a lot of money to support it. Write what the sponsor will get in return, working from the list you have prepared. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). 0000001257 00000 n The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. What assets of your property could potentially provide a good match for your sponsor's objectives? 2011 Team Racing Sponsorship Proposal Our desire . Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Valvoline has been there for as long as people have been racing cars. "What does my event have to offer to potential sponsors?". Step 2: Write a two to three paragraph of your opportunity. So go the extra mile. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" What makes you stand out over other racing drivers. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Businesses who sponsor drivers will pay money or provide free (or more likely. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. Do not plead. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Text of Pravega Racing Sponsorship Proposal. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Is your account popular How many Thousands of followers do you have? There are so many businesses with sponsorship programmes. Select the submit format and acquire the legal papers template in your product. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Choose a page or event your audience would likely follow, e.g. i !16QRs"ASTaq2B#$345CDbrt Create a two-way relationship with your audience. Take a look at this blog post for an updated list. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Bring your own food to Track Days Save money while eating better. NHRA/National Dragster. If anything, it means the opposite. How to Write a Sponsorship Letter. Simply putting a name out doesnt always mean it will come back as added revenue for a company. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. smoga07 There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. You can use this to get an idea of a suitable industry or company. Why is it better than everyone else's? You and any potential sponsors need to work together to achieve what you both need. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Want to sit next to thousands of screaming fans? We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. 0000051603 00000 n Consider what will be most impressive to the types of sponsors you want to target. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Keep that in mind when frustration sets in along the way. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Once youve found the business youd like to approach, think about what their goals are. Nationally Televised. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Don't ask yourself "How low should I go?" w$ 4iw*\xKLZwI[}K|=Q|>W`! The second is a simple showcase of who you are. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Do you have a special story? Your proposal must show depth and that you took the time to understand each sponsor. You might be getting involved in discussions on LinkedIn. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. The hard work comes into sitting down and going through these steps. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. [1] 2. Announcement [Event.Name] (Event.Date) (Event.Location) Using these pre-formatted samples will save a lot of your time and effort. Do you have a very popular online presence? 2. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Collect evidence throughout the race season testimonials, statistics, etc. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Our packages range from $1,000 personal sponsors to premier. Social media is king. He's collected 60 race wins as well as the 2014 championship. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. So make it count. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. She also has edited and produced online content for those publications. 0 It will be worth it. Always be thinking of ways to reach new people. Click the link below to read more. Sponsorship Application. Open the template in our online editing tool. to see that back in extra sales. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. How will your sponsor assess the sponsorship and whether it has been a success for them? Modern-day motorsport sponsorship is all about standing out. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Thank the letter reader for his or her time and include all of your contact information. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Race Car Sponsorship Proposal Template. Instead, provide a general overview, such as "Parts alone last year cost $X.". Sponsorship proposal for Alfie Gendall Racing in 2021. As long as you can provide value, youll go a long way. AB-InBev, the parent company reported 54.3 billion in profit during 2012. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Its so much easier to close a sale with someone youve already built a rapport with. The heart of your proposal lies in what you have for them. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. You never know, something. This is where your niche makes things easier. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Gather the history of your racing career or racing team. 19 0 obj The kind a marketing agency might present to a client they want to get on board. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. You have to convince a potential sponsor that YOU are the person who will work for them. The easiest way to get motorsport sponsorship is to build a network. But avoid: Well done on getting to your first sponsor meeting! 1110 Everyone from the outside thinks that everyone racing cars has sponsors. Partnership is the key word here, treat it as a partnership, not a sponsorship. Thank the letter reader for his or her time and include all of your contact information. Racing Sponsors. The organization aims to organize events such as auto motor racing, harness racing, slots . This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Write down all important facts, such as the biographies of the racers and the team's success rate. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. It is your job as rights holder to understand what these objectives are and how you can best serve them. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc.
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