This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Next week, Im with Universal McCann. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Theyll do it for usually one of two reasons. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. To be clear though, theres a whole lot of fluidity between these segments. Thats a meeting I want to go to. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Thats what were trying to true up. The second thing we do is spend a lot of time focusing on every show that we have on our network. This has made podcasting different. Will Ferrell has started a podcast as the character he played in the movie of the same name. Are you saying, Its actually billions of podcast impressions? You talk about that long tail content, this has borne out some of the most amazing stuff weve made. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Yes, of course we are. As that has happened, this thing has come along called audio. What is the audio drama today? In Chicago, I sat in front of OMD. First of all, search engine optimization, period, is a version of what youre talking about. But I still own and control the pipe. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Our partners at Work x Work. We try to organize them into slates that have EPs and producers on top of them. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Do you think that youre moving the high-margin dollars into the longer tail? I think most podcasters are bad at marketing. Its a massive amount of the stuff we take in and that we call the media. Ive always thought about it. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." We also have a digital marketing team, I forgot that in the org chart. iHeart does a lot of new things. Thats where the VC money went. Thats loosely how its orgd out. Then, up and coming Tim Heidecker joins him. It was a packed house and a great time. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Up or down on NFTs? Are you doing that? If any of you are buying bus ads, please let me know, because Im dying to know how it works. Podcasting is a mass-reach medium. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Ive just really struggled to understand why you would do that. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Episodes. Ron explained: If its a jump ball, Id love them to use the iHeartRadio app. Subscribe to our daily newsletter! Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. This is like a $1,000 CPM host-read ad right here. Its redemption codes and URL codes. I think weve said this publicly. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. You have to make a lot of decisions. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Go follow Conal on TikTok, its great. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Be as simple as you can in your answers, in your approaches, in your strategies. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Ill give two answers. Its a great point and question. Is there any way to actually innovate? Dynamic ad insertion and geo-targeting made lots of stuff possible. Anderson .Paak agrees to do the podcast. Ron hires a new co-host. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Reviews. Big Money Players and iHeartPodcasts. This year, were all talking about YouTube and video podcasts. We have a whole newsletter for podcasters. The fifth season brings canned laughter and an audience . God DAMN that Ron Burgundy podcast sounds awful. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Weve earned this. See omnystudio.com/listener for privacy information. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. It hasnt yet hit this moment of reverse-engineering from the platforms its on. In some part, because of what Apples moves are, but its getting harder. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Usually, yeah. The Ron Burgundy Podcast. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. We love talking about movies, tv shows, and everyth. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. I think we moved off it too fast and I think its a robust business we should still focus on. See omnystudio.com/listener for privacy information. How do you tend to the things in the library that arent the celebrity shows? Thats right. All of us do this, including myself. Thats really cool, but its not mutually exclusive. You brought up your numbers, so I have to ask you about them. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. YouTube is a good example of this. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. You launched a lot of new stuff. Podcasting not to your question, but as a side answer has bucked that a lot to date. It is possible to that extent, but its hard to convert to a new platform. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Carolina Barlow: Co-Host, Writer, and Producer. I will test anything. Charts. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Hes going to leave now. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Its good content. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. I struggle to see something broken with this. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Or this will be a business in and of itself, and thats fine too. Make more shows, make more great content, and level up the stuff that youre doing.. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. The newest mass-reach media just happened, and it is called podcasting. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Is that present for you? I will say one more thing. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. We are an obsessively, widely distributed content company. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. I love you very much. She said, On the podcast, its much looser. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! One hundred and twenty million a month? Eighty million a week is the more interesting stat to me. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. I end on this team because its very important, we have our business affairs team. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Aren't. Real. Big Money Players and iHeartPodcasts. I know. But no, youre spot on. Which one of your children is the business affairs group? But I also think it fundamentally tripped up a little as a business model. It didnt go well for him either. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Is there any tension there at all? Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. The second reason is parallel pathing. Its gone. People trust podcast content more than they trust what they see on social media by like 60 percent more. I didnt know it until then, but once he said it I was like, Oh my God. Theres this adage for anybody that has worked in video. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Or, the negative reason, theyre covering up bad work. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We had a good relationship with Roger Goodell and the league. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Thats interesting. Its not like, I spent 95 percent of our time on Will Ferrell. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Ron and Carolina get advice about how to navigate the dark web. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . I feel like its still a thriving business. Im open to video. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? This changed everything for podcasting. Just before we started, I was looking at your website. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. You have a mass-reach medium. You get to pick two. In podcasting, I think he realized, I dont have to pick. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. We also have an original content series we make with IBM called Smart Talks with IBM. And the other is really edgy, innovative audio drama. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Sometimes they just shuffle it to create change. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast.
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